What dID Lizette do?
Experience
11/2019 - current Freelance Content Creator and Project Manager with focus on SEO
I create content - articles, whitepapers, video’s and multimedia pages - as part of a bigger SEO strategy for my commercial clients. Besides creating the content, I also act as a project manager. I lead teams of writers and other specialists, and am the first point of contact for the clients. E.g. for IndiaConnected, a consultancy that supports companies with all aspects of doing business in India, I’ve not only set up the SEO strategy and create all the content for their 5 websites and social media channels, I also manage a team of 3 international SEO writers that translate and adapt my content to fit in with the SEO strategy we have developed for their specific markets.
01/2020 - current Business Insider Netherlands - Freelance Reporter and Content Creator
For the Dutch edition of Business Insider, I write news articles and features on topics ranging from politics and financial news to tech and travel. Besides my journalistic work, I also manage and create content for the advertisement campaigns that we run on the website for brands such as Nespresso, Toyota, Singapore Airlines and American Express. I write the advertorials, create multimedia pages, manage the ads and keep the clients up to date on the KPI’s we’ve set for the campaign.
06/2019 - 12/2019 Talpa Network - Social Specialist
For Talpa Media, creator of the Emmy Award winning show The Voice, I build the online presence of all the Talpa news brands by setting up social media strategies, writing SEO articles and creating native video content for all platforms: Facebook, Twitter, Instagram and Youtube.
10/2018 - 01/2019 ‘Na het Nieuws’ - Panelist
At the daily talkshow ‘Na het Nieuws‘ I joined presenter Renze Klamer in the role of America expert to discuss the news of the day in the U.S..
01/2018 – 02/2019 ‘Nieuwsuur’ - Online Reporter
For all the the online channels of tv program ‘Nieuwsuur’ I produced visual content on a daily basis: native video’s that linked to subjects covered in the tv show for Facebook and Twitter, specific Instagram posts and stories, scrollytellings and specific content for our YouTube channel. E.g. a short-doc series about climate change and drinking water for which we travelled to Chad.
06/2017 – 11/2017 ‘Nieuwsuur’ Bureau Washington - Reporter
I filled in for the U.S. NOS correspondents during their holidays. I produced the bigger news projects for Arjen van der Horst and Wouter Zwart. Besides that I reported for radio, tv and made exclusive content for the online platforms of ‘NOS’ and ‘Nieuwsuur’. E.g. a short-doc in which I followed anti-establishment group Antifa during the protests following the Charlottesville attack.
09/2016 - present Feminist platform ‘The Tittymag’ - Founder/writer
Two years ago Cathelijne Blok and I started a feminist newsletter, that has now evolved into a platform focused on feminism, art and inclusivity. Besides the online magazine ‘Tittymag’, we have a podcast, weekly live events and a photo project that will soon be released.
02/2015 – 01/2018 ‘Nieuwsuur’ Foreign Desk - Producer/Reporter
I had the lead in how and which U.S. topics were covered by ‘Nieuwsuur’. I worked from the U.S. and Hilversum depending on if I was producing for the correspondents or reporting from the ground myself. Besides focussing on the U.S. coverage, I produced stories in Central America for correspondent Marc Bessems.
12/2013 – 07/2014 ‘Nieuwsuur’ Bureau New York - Producer
As producer of of Emmy Award winning correspondent Tom Kleijn, I produced his reports and was the back-up correspondent if he wasn't available. After the New York bureau closed in 2014, we travelled through the country in 2015 and 2016 for our short-doc series covering the developments in the lead up to the presidential elections and the first couple of months of the Trump presidency.
- During this time (2013/2014) I was U.S. correspondent for the weekly radioshow de Wereld van BNN.
11/2012 – 11/2013 ‘NOS’ Children’s News - Producer/Reporter
As a freelance producer/reporter at the Dutch children’s news bulletin ‘jeugdjournaal’ I had multiple tasks: report from location or edit stories in Hilversum for the tv show, research stories for the upcoming weeks or write articles and produce video content for the website.
07/2012 – 10/2012 ‘NOS’ London Bureau - Producer
During my internship with correspondent Arjen van der Horst as had the role of his producer. Besides producing stories for him and the whole NOS olympic team (Sports, Radio1, NOSop3 and the children’s news bulletin) I independently delivered 6 radio and tv reports during and after the Olympic Games of 2012. E.g. about the ongoing unrest in Northern-Ireland.
- Previous internship: 04/2012 – 05/2012 BNR Newsradio
Education
07/2019
Google - basic principles of online marketing and online customer behaviour - IAB certified course
05/2019
Filmschool Amsterdam - Documentary filming course09/2011- 01/2013
City University London - Master in International Journalism: Specialisation in audio-visual journalism
09/2010- 08/2011
University of Leiden - Minor Journalism and New Media: Specialisation in audio-visual journalism.
09/2007- 08/2011
University of Leiden – Bachelor in Political Science
Software & tools
Analytics - Google Analytics, Google Search Console, SEMrush, Screaming frog.
Adobe - Premiere Pro, After Effects, Audition & Photoshop
Audio - Magix & Dalet
CRM - Hubspot, Asana, Monday
Video - Final Cut Pro & Avid
Design - Canva, scrollytelling & shorthand
Languages
Dutch - mother tongue
English - fluent
Spanish - level C1
Portuguese - level A2
Hobbies
Dance - From 12 to 22 I was part of a semi-professional show ballet group
Drama - I acted at youth theatre school ‘Rabarber’ and om camera (tv) through casting agency Wim Serlie in different Dutch soap operas like ‘Rozengeur en Wodkalime’ and ‘Het Glazen Huis’.
Sports - Surfing, swimming, skiing, tennis and rowing. I ran the half marathon of Amsterdam and rowed the Ringvaart Regatta of 100k